In today’s rapidly evolving world, understanding human behavior is not just an advantage—it’s a necessity. For government entities and companies striving for success, applying behavioral science principles can be a game-changer. At the heart of this transformative approach lies the ABCD method (Antecedent, Behavior, Consequence, Decision) paired with visual tools like graphic recording to enhance workshops and foster impactful results.

Why Behavioral Science Matters
Behavioral science unpacks the psychological mechanisms behind human actions, decisions, and interactions. It’s instrumental in designing strategies that encourage:
- Healthier lifestyles among citizens
- Sustainable habits in communities
- Improved user engagement in digital platforms
However, the true potential of behavioral science is unlocked when its insights are made accessible and actionable. That’s where visualization plays a pivotal role.
The ABCD Method Meets Visual Storytelling
Marker.ae, based in Dubai, is at the forefront of combining behavioral science with cutting-edge visual communication. We specialize in helping organizations leverage the ABCD method—a structured framework that maps:
- Antecedents: What triggers behavior?
- Behavior: What actions are taken?
- Consequences: What are the immediate outcomes?
- Decisions: What shapes long-term choices?
Through real-time graphic recording and behavior mapping, we transform abstract theories into tangible visuals that inspire clarity and action.

How Marker.ae Elevates Workshops
Workshops are a critical touchpoint for generating ideas and alignment. At Marker, we take your sessions to the next level by:
1. Creating Behavioral Maps
We design customized visuals that illustrate key drivers, barriers, and decision-making pathways. These maps provide an at-a-glance understanding of complex concepts.
2. Simplifying Behavioral Frameworks
Complex psychological theories are distilled into intuitive, easy-to-follow graphics. This ensures every participant, regardless of expertise, can contribute meaningfully.
3. Real-Time Engagement
During workshops, our graphic recording captures live discussions, creating dynamic visuals that adapt and grow as conversations evolve.
4. Action-Oriented Tools
Post-workshop, we deliver actionable roadmaps that help stakeholders translate insights into measurable strategies.

The Marker.ae Edge
Operating from Dubai, Marker.ae is uniquely positioned to cater to the high standards of both government and private sectors. Our services stand out because we:
- Align visuals with strategic objectives to ensure impactful outcomes
- Offer bilingual support in Arabic and English for maximum stakeholder inclusivity
- Bring a creative yet structured approach that energizes sessions and maintains focus
Let’s Collaborate for Success
Whether you’re hosting a policy innovation workshop, planning a sustainability sprint, or facilitating a strategic retreat, Marker.ae is your partner for success. With our expertise in behavioral science and visual storytelling, we help you:
- Speak the language of your audience
- Make insights actionable
- Drive lasting change
Reach out to us today to explore how we can transform your workshops into catalysts for progress:
✉ hello@marker.ae
🌐 www.marker.ae
☎ WhatsApp/Call: +971 58 131 2531